Digital Outreach Plan


When it comes to promoting a new product, you want to reach as many potential customers as possible.

The question is, how do you do this?

We’ve all heard that to grow our business and make sales, we need to be building an audience, but that strategy takes time to do right.

  • What if you have an audience, but it’s small?
  • What if you’ve just started growing your email list?
  • What if you want to reach a new audience, instead of continuing to market to the same people?

What can you do today to get your products in front of a new, large, ready-to-buy audience?

Influencer Outreach

The fastest way is to leverage the audiences of powerful influencers in your industry: bloggers, podcasters, review sites, or businesses who reach the same people that you want to.

The most impactful marketing tool is the direct, personal contact that an influencer has with their audience. It’s a lot easier to get someone to buy your product if they already trust the person speaking to them.

Is there an influencer that you could partner with to send you or your store new customers?

By first building a list of influencers in your industry and then consistently targeting and following up with them, you can nurture and educate them over time about the benefits of working with you. And then, you’ll have the opportunity to expose their audience to your best products and content.

And when an influencer works with you, you’ll benefit from the trusting relationship they’ve built with their audience. When an influencer exposes their audience to your brand, you explicitly benefit from that endorsement.

The Digital Outreach Plan will help you build relationships with your dream partners, reach new audiences, and increase your sales.

What Do I Get?

In our time together, the most effective thing we can do is develop a plan allowing you to identify your dream partners, gain their trust, and reach their audience.

  • Kickoff Workshop — First, we move through a workshop to create a profile of your ideal customer by looking at who your target customer is, where you can find them, and what they want that’s related to your business. Then, together, we build the outreach campaign for your business, defining the goals of the campaign, highlighting your unique story, and identifying how to reach your ideal customer.
  • Influencer Identification — Then, I compile a targeted list of 10 qualified influencers for you to contact, based off of the ideal customer profile we create and information about your product and your audience. I include each influencer’s name, website, email address (or contact form URL) and, if available social media pages and a blog post that shows their relevance to your business.
  • Unique Outreach Templates — After that, I create a series of 5 outreach email templates that you can use for your outreach to these influencers. I include notes on how you can adapt the template to be specific to each influencer that you’re reaching out to.
  • Outreach Timeline — Finally, I outline the multi-week, multi-channel outreach campaign that you’ll follow to reach these influencers and cut through the hundreds of messages that they receive every day.

The Digital Outreach Plan will teach you how to build the relationships with the influencers that you want to connect with and then go after them with consistent marketing.

Would You Like To…

  • Identify your dream partners, gain their trust, and reach their audience? The most impactful marketing tool is the direct personal contact that an influencer has with their audience. The Digital Outreach Plan will set you up to directly connect with influencers and gain access to their audience.
  • Have a streamlined outreach process? With the Digital Outreach Plan, you receive specific, customized direction on the best steps to take in your outreach, saving you time.
  • Try out a low-risk, easy-out consulting relationship? The Digital Outreach Plan is a terrific way to determine how we work together. If you’re wondering how I work and whether I fit into your overall culture, a one-off commitment reduces your risk as much as possible. And if we continue working together, I’ll credit you for the cost of this project.

Who Are You?

kai-davis-media-headshotI’m Kai Davis. I’m an Outreach Consultant in Oregon. I have over five years of experience helping my clients — eCommerce stores, Software as a Service websites, and Authors — reach new audiences and increase their sales.


How Do We Get Started?

While many consultants at my level charge thousands for a report like this, I run my business lean, with smaller margins, and pass the savings on to you. Digital Outreach Plans are only $1,500 for everyone.

I know you may be skeptical in the value this plan could have for your business. Well, here are some comments from past clients about the value of the Digital Outreach Plan:

daniel-warnerKai prepared a Digital PR / Digital Outreach campaign that we’re using to talk to influencers and raise awareness of our company. I happily recommend Kai for any business looking to grow through targeted outreach. — Daniel Warner, Chief Evangelist, Portabee 3D Printers

And here’s another:

jason-forestThis report blew my mind! Kai gave me a deep level of insight into my business and how to achieve the outcomes I’m looking for, along with specific, actionable advice to grow my traffic. — Jason Forest, Owner, Rigbooks


Apply Now

Digital Outreach Plans are only $1,500. If you want an actionable, custom-tailored digital outreach plan that will help you build relationships and increase your sales, you’ve come to the right place.

I’ve helped dozens of people increase their sales through digital outreach — and now I want to help you, too. The Digital Outreach Plan is a detailed, comprehensive report that will save you time and make you money.

Reserve Your Confidential Consultation

Interested in working together? That's wonderful! To get started, click The Big Green Application Button below and fill out the application questionnaire -- you'll hear back from me within 48-hours.

The Big Green Application Button

PS: Not ready to get in touch about a project just yet? Sign up for our free email course on outreach, and we’ll send you a few tips for making your outreach easier.


Read the Digital Outreach Plan Terms and Conditions if you’d like more details.

Got any questions? Email me and I’ll get back to you shortly. Thanks for reading.


p.s., Can’t afford a fancy report right now? No worries, I send out a weekly newsletter about Digital Outreach, SEO, and Marketing for free.