When should you start reaching out to podcast hosts?

By Kai on Get free updates of new posts here

Reader Josh S. writes in with this excellent question about Podcast Outreach: At what point do you become attractive enough to podcast hosts to reach out? I’m just getting started as a consultant and only have one client. I know I can pitch myself well because of my skills — but does a lack of


Outreach, Advertising, SEO, and Content: Bringing Balance To The Force

By Kai on Get free updates of new posts here

I’m wondering about the balance between SEO, ads (fb and Adwords), and outreach? What comes first? Content? Content, as always, is king. But first, I’d say, comes two important steps: 1) Positioning: Who is your target market? 2) Research: What content is your target market searching for, consuming, and sharing? Once you identify the answer


What’s the best use of the link in the “show notes” for a podcast episode?

By Kai on Get free updates of new posts here

My good friend (and Double Your Freelancing Conference speaker) Austin Church wrote in with this great question about earning a link in the “Show Notes” for an episode: What’s the best use of the link in the “show notes” for a podcast episode? You are the podcast outreach expert. What do you tell your clients to